Monday, December 10, 2007

New Townhomes in Uptown

In spite of Beazer's publicity in the news over the last months, plans for the new community in the Uptown called Morehead Common are moving forward. These new brownstone townhomes will be located off of Morehead in between 277 and 77 next to the Bank of America Stadium.

This new development will be located in the former site of the landmark restaurant Coffee Cup.

The first phase of development will be 4 floor plans of townhomes that will range from 1,300-2,200 sf. The townhomes will sit on Morehead St with private garages.

Finishes will be the Uptown Standard (granite, hardwoods, 42" cabinets).

The marketing material calls for an "Amenity Center" although the site plan holds no details other than a grassy field labeled "Future Development and Amenity Site".

The site shows an area of Avenue Homes which are not detailed as of yet.

Sales are expected to begin this week. Rumors are that price points will be in the upper $300/ft range which will place these units in the high $400k+ range...a tough price point to be competing these days.

One might find it strange that all marketing materials regarding Morehead Common have a commonality of a complete and total absence of any reference that Beazer Homes is the developer and builder of this development...although the sales center and sales staff are all Beazer employees.

Or maybe that isn't so strange when consideration is given all of Beazer's blunders over the last year.

One can't help but wonder if this might be one more for the national builder which has been the center of controversy.

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